Sell Your Products on Amazon With Real-Time Inventory Synchronization

Sell Your Products on Amazon With Real-Time Inventory Synchronization

8 min read

Amazon is a big fish, but Ecwid E-commerce has just the right tackle. Now you can sell across the US on the world’s largest marketplace with our brand-new Amazon integration. Seamlessly upload your Ecwid product catalog directly to Amazon — no apps or double-duty required. With this latest upgrade, we continue our quest to become the easiest way to get your products in front of millions of shoppers on Amazon and beyond.

This newly designed Amazon tool simplifies the connection between and your branded store, making it easier to list your products and sync orders and inventory from your Ecwid Control Panel. On this page, you’ll find everything you need to know to start selling on Amazon with Ecwid.

In this post:

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Why You Should Sell on Amazon in Addition to Your Ecwid Store

At first sight, large marketplaces like Amazon can seem like the enemy of small e-commerce websites. Trusted reputation, mind-boggling variety, aggressive prices and service, and fast and free shipping. For small businesses trying to make it on the outside, that sounds like an impossible match-up.

But aikido wisdom says that the best battle is the one that didn’t happen. Ecwid makes Amazon your ally by enabling you to integrate your existing online store with Amazon’s platform to help you get the most out of both. Build your brand on a separate e-commerce website while simultaneously making the most of the opportunities afforded by Amazon’s gigantic scale.

  • Amazon is unbelievably big. In 2018, its revenue reached $232 billion — that’s an average of $443,000 per minute! Amazon owns 228 million square feet of warehouses, offices, and other facilities — the size of nearly 100 Amsterdams — used to provide their top-tier customer service to almost 200 million customers (on alone).
  • People love shopping on Amazon. Amazon excels as a brand discovery tool, with 55% of all product searches beginning on the platform. It offers everything from clothes and smart home gadgets to fresh produce and paper towels.
  • Amazon supports small- and medium-sized businesses. More than one million U.S.-based SMBs are already selling on Amazon, with half of all items sold originating from small-to-medium-sized companies.

As a provider of e-commerce technology to small businesses around the world, we wanted to create a tool that could easily empower any small business to become an Amazon seller right from their very first product listing. And now you can do it all, right from your Ecwid Control Panel.

Within Ecwid, you’ll be able to:

  • Create a Professional Seller account on Amazon step-by-step with our easy setup wizard
  • Connect your online store to your Amazon account
  • Upload your products to Amazon
  • Keep your inventory in-sync across Amazon and Ecwid
  • See orders coming from Amazon in your Ecwid sales dashboard
  • Create new listings on Amazon and link them to your online store products.

How to Set Up Selling on Amazon from Ecwid

If you’ve ever tried to create an Amazon Seller account, you know it can be pretty intimidating. We decided to simplify the process. We designed a new setup wizard that’s built to help everyone get it right on their first try, whether they live and breath Amazon or live on the Amazon.

To get started, open the Ecwid Control panel →  All Sales Channels → Amazon.

If your store country is set to US and your currency is US dollars (you can check this under the Settings tab of your Ecwid Control Panel), you can connect to Amazon from Ecwid without any third-party services.

Sell on Amazon sales channel

Ecwid won’t leave you alone with the paperwork. Our wizard will help you find answers to your questions and direct you to the easiest way to complete your setup. Simply follow the wizard steps and watch for helpful tips as you progress.

Start by connecting your Amazon Seller Account. If you don’t already have a Seller Account, Ecwid will carefully guide you through the Amazon Seller Account creation and setup:

  • Register your brand (if necessary)
  • Prepare return policy
  • Configure taxes
  • Specify shipping rates and options.

Amazon sales channel in Ecwid

Comprehensive setup details in the Ecwid Control Panel

In the future, you’ll be able to access and edit your Seller Account on All Sales Channels → Amazon:

Amazon integration Ecwid

Once you’ve created your Seller account, you’ll be able to list your first product:

  • Match your products to an existing Amazon listing or create a new listing
  • Choose your pricing strategy (you’ll see the average Amazon prices for items similar to yours).

Sell on Amazon

Setting up Amazon prices in Ecwid

After your products are added, Amazon’s team will review your submissions for compliance. Once Amazon approves, they’ll release your products on their marketplace and you’re free to relax and watch the orders roll in.

Ecwid Amazon integration

And if you do get an order, don’t forget to send it to the customer quickly (within two business days). Amazon keeps an eye on your shipping and can lower your rating — or even ban your account — if you’re continuously late.


Can I sell on Amazon with Ecwid if I’m not located in the US?

If you’re located outside the US, you can sell on Amazon from your Ecwid store with the Codisto LINQ app. It supports selling on Amazon in Canada, Mexico, United Kingdom, Germany, Spain, France, Italy, Australia, Japan, and Indonesia. The Codisto LINQ app is available on Ecwid’s Business and Unlimited plans.

Learn more in our Help Center: Selling on Amazon

How much does it cost to sell on Amazon from Ecwid?

The Amazon integration is included on Business and Unlimited plans, along with other professional features like extended inventory (up to 2,500 products), in-person selling, automated abandoned cart recovery (delivering up to 20% more in sales), and phone support.

Once connected, Amazon charges a flat $40/month for the Seller Account, plus a fee for each item sold (around 8-15%).

If you’re located outside the US, connecting your Ecwid store to Amazon will also require the use of third-party services, which may require additional cost.

I’ve connected my store to Amazon. What’s next?

It’s important to remember that not every product will sell on Amazon. And the products that sell best can have some pretty steep competition. If you’ve never sold on Amazon and you’re not sure if your products are quite the right fit, it might be a good idea to test your niche first.

Here’s what we suggest:

  1. Upload just one product that you think will sell.
  2. Set a competitive price that’s a bit lower than average for Amazon. This might not be profitable initially, but it will allow you to evaluate demand for your product or niche within the marketplace.

How do I list one-of-a-kind or handmade products on Amazon?

Handmade products can be listed on Amazon Handmade — a specialized Amazon marketplace like Etsy designed for artisans. Unfortunately, because Amazon doesn’t allow third party integrations with this particular marketplace, it won’t be supported through your Ecwid integration.

If you sell handmade or one-of-a-kind products and would like to sell on Amazon, you can:

  • List your products on the regular Amazon US marketplace in a related category
  • List your products on Amazon Handmade manually, without the use of an Ecwid integration.

How do I get help?

If you’ve got questions or feedback that hasn’t been addressed in this article, head down to the comment section below! We’ve done a lot to make this integration your favorite Amazon solution, and we’d love to know how we can make it even better!

Helpful Resources for Selling on Amazon

Ecwid’s no stranger to selling on Amazon, and we’ve written some meaty articles over the years to help small businesses be successful. If you’re looking for a little extra help, check out these resources to get some essential wisdom for Amazon beginners:

Other Marketplaces Connected to Your Ecwid Store

While Amazon is never short on opportunities, we’ve integrated with even more marketplaces, like Google Shopping and eBay, to help you get the most out of your online store. Check out the full list in your Control Panel → All Sales Channels.

Table of contents

Sell online

With Ecwid E-commerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Matt is a product manager at Ecwid. He works with the Ecwid dev team and helps them shipping the right features for Ecwid merchants. Outside of work, Matt likes travelling and climbing the mountains.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.