Instagram & Facebook Marketing Update: Ecwid Now Offers Facebook Pixel FREE to All Merchants

Instagram & Facebook Marketing: Ecwid Offers Facebook Pixel FREE to All Merchants

12 min read

With each passing year, selling on Facebook and Instagram gets more effective and more popular. Ecwid E-commerce wants to do everything possible to get merchants using these two social media channels to reach ideal prospects affordably.

That’s why we’ve made it easy for all merchants, including free Ecwid users, to get started with the Facebook pixel absolutely free. Ecwid powers 50,000 Facebook stores. Our merchants report additional revenues of 15% after selling their products on Facebook.

You might be wondering: “Why is Facebook Pixel important?” Big companies have their tech departments to bridge the technology gap between their products and these social platforms. Without Ecwid, small and medium-sized business owners would have to struggle through hours of work and pages of documents to do the same.

Our developers have hidden all the tough coding behind a friendly user interface so you can install the Facebook pixel in your Ecwid control panel in under one minute, with no technical skill whatsoever.

Implementing the Facebook pixel in your marketing today lays a solid foundation for social marketing and advertising success in the future. Understand that, among the many advantages it delivers (discussed below), the Facebook pixel can prevent you from spending more money on ads than you earn from them.

To take advantage of this opportunity, please read the following article.

What is the Facebook Pixel?

If you’re not a marketer, you might be confused: “What is the meaning of pixels?” Let us clarify that for you.

The Facebook pixel is a piece of code that tracks your store visitors and their behavior — and gives you a lot of data:

  • It measures conversions so that you know exactly how your ads are performing
  • It records visitors that left without making a purchase so you can follow up with ads later
  • It can help you advertise to people similar to your existing customers.

If you want to advertise on Facebook and rest assured your ads are effective, this integration is for you. You can install and use the full power of the Facebook pixel in your Ecwid store without touching any code.

FAQ: the Facebook pixel explained

Now that you know what the Facebook pixel is, you might have more questions. Let’s answer them!

Does the Facebook pixel collect personal data?
The Facebook pixel identifies anonymous visitors on the website but Facebook doesn’t reveal any personal information about the users that they collect through the pixel. So, the Facebook Pixel doesn’t collect personal data like a user’s name, address, or financial information.

Is the Facebook Pixel a cookie? What’s the difference between a cookie and a pixel?
Cookies and pixels are different things. Pixels records information to be sent to the server and cookies store that information on the browser for later use.

Is pixel tracking legal?
If you are using Facebook Pixel, you are liable to comply with General Data Protection Regulation. Under the GDPR, a company can legally process a person’s data if it complies with the regulation. To comply with GDPR, follow these steps.

Does the Facebook Pixel work with Instagram?
Yes, Facebook and Instagram run on the same ads platform. If your business profiles are connected, your Facebook Pixel will work for Instagram.

Do I need multiple Facebook pixels?
Even though it’s possible to create several Facebook pixels, you only need one Facebook pixel for your store.

Can I use the same Facebook pixel on multiple websites?
Yes, you can install the same Facebook Pixel on multiple websites.

Can I use Facebook pixel without a website?
To function properly, the Facebook pixel needs to be installed on a website. Luckily, with Ecwid E-commerce, you can create a website for free without any tech knowledge.

How Can I Use the Facebook Pixel?

The Facebook pixel can track various actions that happen in your Ecwid store. So, what data does the Facebook pixel collect? It’ll “know” when your visitors:

  • View products and categories
  • Search products
  • Add items to the shopping cart
  • Enter the checkout flow
  • Start the checkout
  • Complete the checkout.

But how does the Facebook pixel work? This data allow you to achieve the following:

Retarget your store visitors

Many people don’t buy during their first visit to the store. With the Facebook pixel, you can create Custom Audiences to follow up on those customers with your ads on Facebook, Instagram, and Audience Network. This is called retargeting.

Since the Facebook pixel tracks different sorts of events in your store, you can group people by their actions. Here are some cases:

  • People who visited your specific product pages, for example, those who viewed your new arrivals
  • People who appeared in your store but haven’t been there for a while
  • People who spend a lot of time browsing in your store but hesitate to make a purchase.

Custom combinations are also available: you can mix the rules for pages, types of devices, and the number of visits.

Custom Audiences

The remarkable thing is that in all cases, you’ll advertise to people who have already shown an interest in your store. That means they are more likely to buy from you.

After clicking the “Create Audience” button, it’ll start collecting automatically. You won’t need to restart or renew it. Assign your ads to these audiences right away or refer to them later.

Measure your results

What exactly happens as a result of your ad? The Facebook pixel makes it clear. It tracks conversions, so you can calculate the ROI (Return on Investment) of your Facebook advertising campaigns. It prevents you from spending more money on ads than you earn from them.

Results measured easily with the Facebook pixel data

Results measured easily with the Facebook pixel data

It’s not only purchases that you can track with the Facebook pixel.

The Ecwid integration with the Facebook pixel saves you from all the code work. Without it, you would copy a line of code for each separate event and install it in your store code.

Now you can easily get your Facebook pixel installed, and it will support the majority Standard Events automatically:

  • ViewContent: the Facebook pixel will trigger this when visitors view product or category pages.
  • Search: this event shows when people use your search box to find products.
  • AddToCart: learn when visitors add products to the shopping cart without finishing the purchase.
  • InitiateCheckout: this event detects people who click “Checkout”.
  • AddPaymentInfo: learn when people are halfway through their checkout.
  • Purchase: know when visitors turn into buyers.

Get more conversions

Every Facebook ad campaign needs to have an objective. That is how Facebook optimizes the bids and ad delivery.

FB ad objectives

The pixel allows you to set conversions as an objective

Installing the Facebook pixel in your Ecwid store allows you to set conversions as your objective. That way your bid will be optimized to get your more conversions, and you’ll be able to see the results in your Ad Manager.

It’s possible to select different conversion events (identical to your Standard Events range) to achieve specific goals. If you want to know how many purchases your ad generated, stick to “Purchase” here.

Pixel events

How to Add the Facebook Pixel to Your Ecwid Store

Now that you get the idea of what the pixel is, you might have other questions: “Is Facebook pixel free? How do I find my Facebook pixel? ” Let’s answer them!

The Facebook pixel integration is now available on all Ecwid plans, including free.

The installation of Facebook pixel is easy for everyone, regardless of technical skills. To set up the Facebook pixel, you just need to generate your Facebook pixel ID and add it to your Control Panel. Here’s how to do that:

  1. In your Facebook profile, click the drop-down menu on the right. Choose “Create Ads” (if you’ve never logged into Facebook Ads before) or “Manage Ads” (if you’ve used Facebook Ads before).
  2. Create ads on Facebook

  3. You’ll then find yourself in the Ad Manager. Click the drop-down menu and select “Pixels”.

    FB Ad Manager
  4. On the next screen, click the green button “Create a Pixеl”.

    Creating a FB pixel
  5. Click “Use an Integration or Tag Manager”.

    Setting up Facebook pixel for Ecwid
  6. Select Ecwid from the list of official Facebook integrated partners.

    Setting up Facebook pixel for Ecwid
  7. Follow further instructions.

    Setting up Facebook pixel for ecwid 3

Then check if your Facebook pixel is working. Navigate to your store to get the pixel triggered. Then go back to your Ad Manager → Pixels and check your pixel’s status. The green light means it’s active. It might take up to twenty minutes to activate your Facebook pixel.

What’s Next

All your Facebook pixel activity will be displayed in your Ad Manager. There you’ll see the graph showing how many times the pixel was triggered. Below you’ll see the tabs with the stats for the Facebook pixel events.

As soon as your Facebook pixel has gathered some data, you’ll be able to use it in all gears. Here is a step-by-step guide on creating your Facebook Ad campaign.

Learn More About Facebook Pixel

If you’d like to learn more about using Facebook pixel for advertising, check out the following resources:

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About the author

Qetzal is Head of Product at Ecwid. He loves to create new things to make people's lives easier.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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